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Why We Love What We Do

We Asked TTIers: What’s the Most Interesting Thing You Do?

As a business owner, you always want someone who is loyal, productive and experienced on your team.

However, these highly desired traits mean nothing if that person doesn’t love what they do.

Taking inspiration from this idea, we posed the question internally at TTI Success Insights: What’s the most interesting thing you do? The answers proved insightful and aligned well with each of their primary motivators.


Todd Fox, Solutions Consultant

Primary Motivator: Social

Todd_Fox “Speaking to our diverse group of VAAs and finding out just how different their business models are from one another. Having no two days alike is quite interesting because I am able to provide solutions to a vast array of topics and learn more about other people.”

A person with a social motivator like Todd has an inherent caring for people, and Todd provides help to others by interacting daily with a variety of VAAs. Providing solutions and seeing VAAs grow is highly rewarding to him.


Cindy Rosser, New Business Development Advisor

Primary Motivator: Utilitarian

Cindy Rosser “Being able to connect prospective VAAs with our resources so they can provide the best solutions for their clients. It's rewarding to be at the inception of what I truly believe will impact their business for the better, while discovering more about how TTI can be an even greater leader in the assessment industry by understanding the needs of our potential customer base.”

An individual with utilitarian as a primary motivator like Cindy wants to maximize use of resources and time. Cindy finds it rewarding to give easy access to TTI SI’s many resources and make an impact to our network’s businesses.


John Carli, Technical Consultant

Primary Motivator: Theoretical

John Carli “I love when I get a VAA who has no idea where to begin when processing a survey request for a client. The process is simple, but sometimes it takes a conversation or two to get the VAA comfortable with the way the survey setup and data analysis works. When they finally get it, you can hear the enthusiasm in their voice and then you know they can handle any client questions with confidence.”

If someone’s primary motivator is theoretical, they love solving puzzles and the discovery of truth. For John, his favorite part of his job is taking the knowledge he’s accumulated and teaching VAAs how to solve problems they are experiencing.


Next time when you hire, stop looking for people who have the capabilities to deliver what’s expected. Instead, start "job matching" by taking what an employee loves to do and pairing it with the rewards a job offers.

At the end of the day, it’s a win-win for the employee and your organization.


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Kefei Wang

Kefei Wang

I grew up in China, Denmark, and The United States giving me a diverse upbringing. Now I'm working as part of a diverse and creative team that serves global clients. I connect my core values and daily job by empowering TTI Success Insights to grow as a global brand through analyzing customer insights and strategizing marketing plans.

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