TTI Success Insights Blog

The 12 Driving Forces Defined [Infographic]

Written by Dave Clark | Sep 04, 2018

12 Driving Forces are personal drivers or motivators; the “why” someone does what they do. Created by TTI Success Insights, 12 Driving Forces helps to uncover and explain a person’s motivating factors.

Motivators/ drivers can be thought of as the areas of life that a person is passionate about or things perceived by an individual as important. A person's drivers provide their purpose and direction in life.

The 12 Driving Forces are based on six keywords, each driver representing two unique approaches to the six keywords. There is no “good”/“bad,” or "right/wrong;" the Driving Forces simply measure what motivates a person's behaviors.

In the chart below, the keyword is in the middle and the corresponding Driving Forces appear to each side of the six keywords. All descriptions represent people...