---
title: TTI Success Insights Blog | Justin Foster
description: Justin Foster (fosterthinking.com) is a brand strategist and thought leader whose work involves creating brand strategies around true differentiation, sharp messaging and business development. Justin has more than 20 years of marketing and sales experience in a broad variety of industries and brings fresh perspectives on business, building authentic brands and developing a strong customer base.
---

- [Talent Management (173)](https://blog.ttisuccessinsights.com.au/tag/talent-management)
- [Behaviors (143)](https://blog.ttisuccessinsights.com.au/tag/behaviors)
- [Business Strategies (117)](https://blog.ttisuccessinsights.com.au/tag/business-strategies)
- [Workplace Culture (102)](https://blog.ttisuccessinsights.com.au/tag/workplace-culture)
- [Emotional Intelligence (101)](https://blog.ttisuccessinsights.com.au/tag/emotional-intelligence)
- [Miscellaneous (82)](https://blog.ttisuccessinsights.com.au/tag/miscellaneous)
- [Team Management (73)](https://blog.ttisuccessinsights.com.au/tag/team-management)
- [Leadership (66)](https://blog.ttisuccessinsights.com.au/tag/leadership)
- [Hiring (58)](https://blog.ttisuccessinsights.com.au/tag/hiring)
- [Motivators (56)](https://blog.ttisuccessinsights.com.au/tag/motivators)
- [Skills Development (55)](https://blog.ttisuccessinsights.com.au/tag/skills-development)
- [Effective Communication (48)](https://blog.ttisuccessinsights.com.au/tag/effective-communication)
- [Training / Coaching (40)](https://blog.ttisuccessinsights.com.au/tag/training-coaching)
- [Stress (33)](https://blog.ttisuccessinsights.com.au/tag/stress)
- [Infographic (27)](https://blog.ttisuccessinsights.com.au/tag/infographic)
- [Profiling & Assessment Tools (15)](https://blog.ttisuccessinsights.com.au/tag/profiling-assessment-tools)
- [DISC Profile (11)](https://blog.ttisuccessinsights.com.au/tag/disc-profile)
- [Assessment Providers (9)](https://blog.ttisuccessinsights.com.au/tag/assessment-providers)
- [Motivators & Drivers (7)](https://blog.ttisuccessinsights.com.au/tag/motivators-drivers)
- [Recruitment & Selection (5)](https://blog.ttisuccessinsights.com.au/tag/recruitment-selection)
- [Research (4)](https://blog.ttisuccessinsights.com.au/tag/research)
- [Sciences (3)](https://blog.ttisuccessinsights.com.au/tag/sciences)
- [Coaching & Mentoring (2)](https://blog.ttisuccessinsights.com.au/tag/coaching-mentoring)
- [TTISI Research Update (2)](https://blog.ttisuccessinsights.com.au/tag/ttisi-research-update)
- [Artificial Intelligence (1)](https://blog.ttisuccessinsights.com.au/tag/artificial-intelligence)
- [Burnout (1)](https://blog.ttisuccessinsights.com.au/tag/burnout)
- [Employee Engagement (1)](https://blog.ttisuccessinsights.com.au/tag/employee-engagement)
- [Human Resources (1)](https://blog.ttisuccessinsights.com.au/tag/human-resources)
- [Learning & Development (1)](https://blog.ttisuccessinsights.com.au/tag/learning-development)
- [Psychology (1)](https://blog.ttisuccessinsights.com.au/tag/psychology)

![Justin Foster](https://blog.ttisuccessinsights.com.au/hs-fs/hubfs/TTISI%20ANZ/Blog/Justin_Foster.jpg?width=200&name=Justin_Foster.jpg)

# Justin Foster

Justin Foster (fosterthinking.com) is a brand strategist and thought leader whose work involves creating brand strategies around true differentiation, sharp messaging and business development. Justin has more than 20 years of marketing and sales experience in a broad variety of industries and brings fresh perspectives on business, building authentic brands and developing a strong customer base.

[Follow me on Twitter ](https://twitter.com/fosterthinking)

[![5 Habits of Intrinsic Brands | Leadership](https://blog.ttisuccessinsights.com.au/hs-fs/hubfs/TTISI%20Blog%20Images%20(Canva)/TTISI%20Blog%20-%205%20habits%20%20of%20%20intrinsic%20brands.png?width=374&name=TTISI%20Blog%20-%205%20habits%20%20of%20%20intrinsic%20brands.png) ](https://blog.ttisuccessinsights.com.au/5-habits-intrinsic-brands)

## [5 Habits of Intrinsic Brands](https://blog.ttisuccessinsights.com.au/5-habits-intrinsic-brands)

 Digging Deeper to Compare Intrinsic Vs. Extrinsic Value Last October, I wrote an article for Fast Company on the hidden...

 Feb 23, 2015  -2 Minute Read